Greenhouse gas emissions of digital advertising
In a study, corsus examined the greenhouse gas emissions of a digital advertising campaign of the green electricity provider Lichtblick. The climate-damaging emissions of digital advertising measures depend in particular on the electricity consumption of the production and playout of a campaign and thus vary depending on the electricity mix. Due to the increasing mass of digital advertising, it should be considered in a corporate carbon footprint according to ISO 14064 or the Greenhouse Gas Protocol.